FAO decided that Valencia, in Spain, will be the World’s Food Capital in 2017. To celebrate this capitality, we have created a campaign to promote healthy food and the importance of the orchad that surrounds Valencia city. That´s why we decide to create this huge vegetables and fruits that have been invading the whole city during the last months in different areas of the city.
The campaign has been named #HortAttack (the attack of the Orchad), to symbolice that even we have been triying to destroy the natural surroundings with a fast growth of the city, nature has always the last word to say and is reconquering what belongs to her.
The pieces have been build at Manolo Martín workshop, together with the help of Latorre y Sanz artisans.
After moving for more than two months around several locations in València, they ended at the Congresses Palace of Valencia for the 2017 Annual Gathering and the Mayors’ Summit of the Milan Urban Food Policy Pact (MUFPP)
Photography: Celi Marqués and Noel Arraiz