Don´t pay attention to the man behind the curtain
At the entrance of the structure, visitors are greeted with a explanatory video of the idea was shown
You can see the video at this link
«We live surrounded by images, ideas trying to get our attention, in which superficial prepends content and artificiality prepends reality. We opt for certain icons for purely aesthetic, often unaware that behind this great show we attend there is ideology. Life is about choices, and what data do we have to take them? Do we look beyond aesthetics? Do we believe in the shadows and lights that produces the show ore we left the cave and find out who is behind them and who produces them?
We worship the golden calf, «aware» that it is not real, but rather we prefer to live a comfortable lie. No care about the search or the way we should follow, we want pleasure and we want it now and now.
We revere and fear the unknown, unable to grasp its reality, we actually prefer giving it «divine» features and transfer the lack of faith in ourselves in an excessive, irrational faith in certain icons.
Or we follow the golden path, without losing the ability to look outside of it, where real life is, where important things are. And at the end of the road be able to deal with the false myths created, check out who is really behind the aesthetics though often we will discover that behind there are no ethics, even truth hurts.
Although once discovered the true Wizard of Oz continues shouting «Pay no attention to that man behind the curtain,» we will be as Dorothy and we will continue to seek our truth, the hidden one behind the curtains.»
Miguel Arraiz García
Credits author: Miguel Arraiz García
Additional credits: interior intervention of: Carmen Calvo Saez de Tejada / illustration: Marcelo Fuentes / illustration 2: Ximo Amigó / video (concept): Miguel Arraiz García / Raul Climent i Rojano / video (edit): estudio Menta / cut-out modell: Luis Lopez Silgo /photography: Noel Arraiz García
Acknowledgements: Vicente Luis García Gil / Federico Peris / Rafael Codina / Luis Perona / Juan Castillo / Xavier Serra / Giovanni Nardin / Jose Cebriá / Ana Furquet / Actimel: Nohemí Rodriguez – Marta Melis – Sara Costa / Agueda Monfort / Maria Oliver / Rafa Mira / Javier Molinero / Javier Matoses / Sr. Mixuro / Carlos Ferrandis / Bruno Sauer / Carlos Tena / Luis Calabuig / Mar Coll / Francisco Millá / Pilar Fariñas / Toni Ballester / Pablo Antelo / Ana Castillo / Estela Castillo / Isabel Fuster / Oscar Rodriguez / Francisco Taberner / Lorena Alegre / Santiago Galvez / Juanjo Company / Silvia Molinero / Elias Domingo / Juan Martos / Luis Catalán / Vicente Cremades / Joan Cardells / Ignacio Laguarda / Luis Costa / Ramón Lluch / Xavi Calvo / Elisa Gomez / Javier Ballester / Manuel Sangonzalo / Alicia Peris / Jose María Arraiz / Alicia García / Beatriz Arraiz / Miguel Arraiz Peris / Maite Calvo / Andrés Fayos / Alicia Fayos / Vicente Gil Orero / Maria Miralles / Rebeca Andres / Antonio Villar / Daniel Lluch / Manuel Andrés / comisión Falla Castielfabib – Marqués de San Juan